PORTLAND, Ore., Sept. 22 /PRNewswire-FirstCall/ -- LaCrosse Footwear, Inc. , a leading provider of branded work and outdoor footwear, announces the launch of the new Danner and LaCrosse branded Web sites. The user-friendly Web sites offer instant, in-depth product information, enhanced dealer locators and optimized site functionality for consumers and dealers.

"We really wanted to take our LaCrosse and Danner online portals to the next level," said Joseph P. Schneider, CEO of LaCrosse Footwear. "Our Direct Team has done an exceptional job of giving users the full brand experience, information about our latest promotions, partnerships and product availability, and an easy way to immediately purchase a pair of boots or find the nearest dealer. The sites are packed with features and added benefits that make the online experience efficient and fun."

The new Danner and LaCrosse sites offer users access to more detailed information available than ever before. Consumers look to Danner and LaCrosse to provide cutting-edge product and information for the work and outdoor markets, including the following new advanced online features:

-- Enhanced "Dealer Locator" buttons offer a more comprehensive listing of all dealers and distributors by location. Consumers can find the nearest store to purchase their next pair of LaCrosse or Danner products. -- New interactive catalogues present more detailed product information and allow the user to simply click on the featured items for a comprehensive listing of product details, enhanced images, and product zoom capabilities highlighting the workmanship of LaCrosse and Danner products. -- Free ground shipping is available anywhere in the contiguous U.S. to ensure consumers can purchase Danner and LaCrosse products without added cost or risk.

"We create premium quality footwear with innovative technology for rugged performance, therefore we designed our new Web sites to feature the latest LaCrosse and Danner technology and ensure that the online experience is efficient, easier and more compelling," said Erron Sorensen, vice president of marketing for LaCrosse Footwear. "We believe this investment will really help our consumers and dealers who want complete product information and a great shopping experience at their fingertips."

About LaCrosse Footwear

LaCrosse Footwear is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The Company's trusted Danner(R) and LaCrosse(R) brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors in Asia and Europe. Work customers include people in law enforcement, agriculture, firefighting, construction, industry, military services and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at http://www.lacrossefootwear.com/ , http://www.danner.com/http://www.firetechboots.com/ and http://www.lacrossesafety.com/ . For additional investor information, see our corporate website at http://www.lacrossefootwearinc.com/ .

Forward-Looking Statements

All statements, other than statements of historical facts, included in this release, including without limitation, statements regarding our future financial position, business strategy, budgets, projected costs, goals and plans and objectives of management for future operations, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," will," "expect," "intend," "estimate," "anticipate," "project," "believe," "continue," or "target" or the negative thereof or variations thereon or similar terminology. All forward-looking statements made in this release are based on information presently available to our management. Although we believe that the expectations reflected in forward-looking statements have a reasonable basis, we can give no assurance that these expectations will prove to be correct. Forward-looking statements are subject to risks and uncertainties that could cause actual events or results to differ materially from those expressed in or implied by the statements. These risks and uncertainties include, but are not limited to:

-- Potential problems or delays associated with the manufacture, transportation and delivery of foreign-sourced products, primarily in China. -- Difficulties with accurate forecasting and controlling inventory levels, particularly for foreign sourced products with longer manufacturing lead times. -- Reliance on foreign-sourced products and concentrations of currency, labor, and political risks, primarily in China. -- Concentration of credit risk as our retail channel customers continue to consolidate and fund expansion of store growth. -- Weather and its impact on the demand for outdoor footwear. -- Product offerings that do not create customer demand. -- Fluctuations in operating results for the second half of the year, which would have a disproportionate effect on our overall financial condition and results of operations for the entire year due to increased seasonality. -- General domestic economic conditions, including interest rates and foreign currency exchange rates. -- Consumer confidence, unemployment rates and related demand for footwear, including work and outdoor footwear. -- Restrictions imposed under United States and/or foreign trading rules, regulations and policies, including export/import regulations, duties, and regulations affecting manufacturers and/or importers. -- Commodity price increases, including rubber and petroleum, which affect transportation costs, footwear component costs, and ultimately product costs.

You should consider these important factors in evaluating any statement contained in this release and/or made by us or on our behalf. For more information concerning these factors and other risks and uncertainties that could materially affect our consolidated financial results, please refer to Part I, Item 1A - Risk Factors, of our Annual Report on Form 10-K for the fiscal year ended December 31, 2005, which information is incorporated herein by reference. The Company undertakes no obligation to update or revise forward-looking statements to reflect the occurrence of future events or circumstances.

CONTACT: Erin Patterson, Public Relations Manager of LaCrosse Footwear,
Inc., +1-503-262-0110, ext. 1393, or epatterson@lacrossefootwear.com; or
Michael Newman, Investor Relations of StreetConnect, Inc., 800-654-3517, or
BOOT@stct.com, for LaCrosse Footwear

Web site: http://www.lacrossefootwearinc.com/