CLEVELAND, Nov. 20 /PRNewswire-USNewswire/ -- Have you had the "talk" with your kids yet? Most parents try to talk to their children about making the right choices when it comes to smoking, drinking and dating. But how many parents educate their children about making wise decisions when it comes to money and credit? Not many, it turns out.

That's why the Ohio Credit Union League (OCUL) launched a financial education initiative today in Cleveland, called MoneyAndStuff (TM).

According to a survey of Ohio adults, commissioned by the League, less than one quarter (23 percent) of Ohioans make any effort to encourage financial literacy in their families. And, only 5 percent were taught about personal finances when they were young.

The League sees a direct connection between personal financial illiteracy and the upswing in bankruptcy rates, record debt, and home foreclosures. OCUL's research showed that people feel stuck in their current financial situations, with little they can do to help themselves or their children.

OCUL President Paul Mercer said, "Teaching personal financial responsibility has always been part of the mission of not-for-profit credit unions. We are stepping up our efforts as leaders and collaborators in financial education because the financial health of Ohio's youngest citizens is at risk. By making smart consumers and savers, Ohio credit unions are investing in brighter futures for the next generation."

Mercer said that Ohio credit unions are taking action to protect Ohio's future by teaching students to make smart financial decisions, understand the difference between wants and needs, and manage debt.

MoneyAndStuff (TM), the League's financial education initiative, will: -- Promote the MoneyAndStuff.info Web site as a financial education resource for parents, educators, public officials, credit unions, and the media. The site offers free financial lessons, tips for parents, and educational games. -- Target the most impressionable ages, grades 4 and 5, 11 and 12. -- Emphasize credit concepts and how to manage borrowing. -- Result in more Ohio credit unions providing financial education and stronger credit union partnerships with every Ohio school district.

Rita Haynes, CEO of Faith Community United Credit Union, said at a news conference today, "Credit unions are already educational partners with schools. In the last three years alone, Ohio credit unions have educated more than 20,000 students in nearly 200 Ohio schools about financial matters."

In addition, by providing free, high-quality educational materials, credit unions will prepare teachers to meet the state mandate, passed by the Ohio General Assembly in 2006, requiring that all public high schools teach personal financial education starting in 2010.

MoneyAndStuff(TM) was launched in Cleveland this morning at Woodland Hills Elementary School. Joining Ms. Haynes at the event were State Senator Lance Mason (D-Cleveland) and Cleveland Metropolitan School District Deputy Chief of Pre-K-8 Education Renee T. Cavor. Several credit union leaders from across northeast Ohio also attended.

The MoneyAndStuff(TM) media tour will travel to eight Ohio cities in the coming weeks to inform consumers about this important initiative.

Credit unions are member-owned financial cooperatives which are democratically controlled by the members. As not-for-profit financial institutions, credit unions return earning to their members in the form of dividends, lower loan rates, higher savings rates, and improved service. Credit unions consistently rank the highest in customer satisfaction of any financial institutions, and have been Number 1 in every American Banker/Gallup poll conducted since 1989.

CONTACT: Patrick Harris, Director of Media Relations of the Ohio Credit
Union League, +1-800-486-2917, pharris@ohiocul.org

Web Site: http://www.ohiocreditunions.org/