TORONTO, July 9 /PRNewswire-FirstCall/ -- In anticipation of iPhone 3G launch, Fido, Canada's fourth largest wireless provider that's number one in customer satisfaction,(x) today announced plans to open the doors of Fido's flagship store in Montreal two hours early on July 11. Starting at 8:00 a.m. on July 11, customers will be able to purchase the new iPhone 3G in advance of regular store hours at a special launch day event at the Fido flagship store at 1004 rue St. Catherine Ouest, Montreal. Be among the first in Canada to get the next generation iPhone 3G and have the choice of a 6GB data plan through a limited time promotional price offer.

"Fido is excited to bring iPhone 3G to Canadians with the choice of even more data," said Sylvain Roy, Senior Vice President and General Manager, Fido. "iPhone 3G is the perfect device to complement our customers' urban lifestyle, with its amazing web browsing capabilities, iconic design and interface, and high speed network access."

iPhone 3G combines all the revolutionary features of iPhone with 3G networking that is twice as fast(xx) as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK.

Customers who attend the launch day event at Montreal's flagship Fido store will be treated to a free early bird breakfast and have a chance to win Fido prizes.

Effective July 11, and as a limited time promotional offer for customers who activate until August 31, 2008 on a three year contract, a data-only offering of 6GB of data for $30 per month is being made available that can be added to any in-market voice plan. For example, with 6GB of data, iPhone 3G users can visit 35,952 web pages, or send and receive 157,286 emails, or watch 6,292 minutes of YouTube videos each and every month.(xxx)

New Canadian iPhone 3G customers will also have the choice to select from Fido's existing voice and smartphone data plans and/or additional features to best suit their needs or from Fido's specific value bundled iPhone 3G plans. Existing Fido customers can also keep their current voice service plan and select a separate smartphone data plan to meet their needs or choose from other plans after checking their individual upgrade eligibility.

Starting July 11, iPhone 3G will be available at participating locations across Canada, including select Fido retail locations and at the following specially selected authorized Fido dealers: WirelessWave, TBooth and Wireless etc. iPhone 3G can be purchased online at http://www.fido.ca/ and through Fido customer service at 1-888-481-3436. Existing Fido customers in their renewal window can use their FidoDollars towards purchase. For a complete store listing, visit http://www.fido.ca/. Due to anticipated high demand, there is a maximum purchase of two iPhone 3G per customer.

About FIDO

Fido offers Canadian consumers a wide range of wireless voice and data communications products and services, including international roaming in 200 countries/areas. Fido is wholly owned by Rogers Wireless, Canada's largest wireless provider and the country's only carrier operating on the global standard GSM technology platform. For more information, please visit fido.ca.

(x) As awarded by J.D. Power & Associates: 'Canada's Highest in Customer Satisfaction with Contract Wireless Service,' 2007

(xx) Based on 3G and EDGE testing. Actual speeds may vary due to a variety of factors.

(xxx) based on live trials of iPhone 3G on Rogers HSPA network, July 2008 Backgrounder Average Data Usage on iPhone 3G for Top 25 Internet Properties in Canada ------------------------------------------------------------------------- Top 25 Total Unique Avg. Data Usage Properties(x) Visitors (000)(x) (first page)(xx) ------------------------------------------------------------------------- Total Internet: Total Audience 23,947 ------------------------------------------------------------------------- (P) Google Sites 23,141 53 Kb ------------------------------------------------------------------------- (P) Microsoft Sites 23,053 360 Kb ------------------------------------------------------------------------- (P) Yahoo! Sites 16,361 397 Kb ------------------------------------------------------------------------- (P) FACEBOOK.COM 16,154 51 Kb ------------------------------------------------------------------------- (P) eBay 13,972 385 Kb ------------------------------------------------------------------------- (P) Wikipedia Sites 11,528 175 Kb ------------------------------------------------------------------------- (P) Yellow Pages Group 10,162 35 Kb ------------------------------------------------------------------------- (P) AOL LLC 10,012 134 Kb ------------------------------------------------------------------------- (P) Amazon Sites 8,568 38 Kb ------------------------------------------------------------------------- (P) Apple Inc. 8,506 650 Kb ------------------------------------------------------------------------- (P) Canoe Network 7,894 235 Kb ------------------------------------------------------------------------- (P) CTVglobemedia 7,835 630 Kb ------------------------------------------------------------------------- (P) Fox Interactive Media 7,611 194 Kb ------------------------------------------------------------------------- (P) The Weather Network Meteomedia 7,261 811 Kb ------------------------------------------------------------------------- (P) CNET Networks 7,042 36 Kb ------------------------------------------------------------------------- (P) Ask Network 6,966 97 Kb ------------------------------------------------------------------------- (P) New York Times Digital 6,943 654 Kb ------------------------------------------------------------------------- (P) Viacom Digital 6,258 671 Kb ------------------------------------------------------------------------- (P) CBC-Radio Canada Sites 5,908 468 Kb ------------------------------------------------------------------------- (P) Adobe Sites 5,110 678 Kb ------------------------------------------------------------------------- (P) Time Warner - Excluding AOL 5,039 143 Kb ------------------------------------------------------------------------- (P) Canwest Digital 4,916 236 Kb ------------------------------------------------------------------------- (P) WhitePages 4,910 30 Kb ------------------------------------------------------------------------- (P) Gorilla Nation 4,826 194 Kb ------------------------------------------------------------------------- (P) ROGERS 4,657 593 Kb ------------------------------------------------------------------------- Weighted avg = 175 Kb Simple avg = 318 Kb (x) Top 25 visited Properties, April 2008, All Locations, comScore, Inc. (C) (xx)Rogers Internal iPhone 3G test results, July 2008 ------------------------------------------------------------------------- Select Usage Chart of Data Buckets in iPhone 3G Plans ------------------------------------------------------------------------- -------------------------- ------------- ------------- ------------ Email OR Websites OR Photos OR YouTube kb used 40 175 300 1000 -------------------------- ------------- ------------- ------------ Bucket Size # of # # (in MB) text emails of pages of photos (in min) 400 10,240 2,341 1,365 410 -------------------------- ------------- ------------- ------------ 750 19,200 4,389 2,560 768 -------------------------- ------------- ------------- ------------ 1024 26,214 5,992 3,495 1,049 -------------------------- ------------- ------------- ------------ 2048 52,429 11,984 6,991 2,097 -------------------------- ------------- ------------- ------------ 6144 157,286 35,952 20,972 6,292 -------------------------- ------------- ------------- ------------ About Rogers Wireless ---------------------

Rogers Wireless provides wireless voice and data communications services across Canada to more than 7.4 million customers under both the Rogers Wireless and Fido brands. Operating Canada's fastest data and most reliable voice network with the clearest reception and fewest dropped calls, Rogers Wireless is Canada's only carrier operating on the global standard GSM and highly advanced HSPA technology platforms. In addition to providing seamless roaming in more than 200 countries/areas with its GSM based services, Rogers Wireless also provides wireless broadband services across Canada utilizing its 2.5GHz fixed wireless spectrum. The company is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media company. For further information, please visit http://www.rogers.com/.

Contact: Liz Hamilton Rogers Wireless elizabeth.hamilton@rci.rogers.com (416) 935-8710

CONTACT: Odette Coleman, Fido, Odette.Coleman@rci.rogers.com, (416)
935-6441; Marjorie Roux, MS&L, Marjorie.Roux@mslpr.ca, (514) 842-1077, x 1594